For interior designer Nicole Salceda, owner of Eye For Pretty Design Studio in Danville, California, the boutique was simply a natural extension of her design business.
“The shop was a natural extension of our design business,” says Salceda, of her firm thatspecializes in new builds, construction, and full-furnishing projects. “I recognized the demand for beautiful, affordable decor items and after being asked many times ‘where did you get that?’ I knew it was time to expand our offerings.”
For the store, located approximately 45 minutes from San Francisco, Salceda also admits she wanted to be able to extend a small aspect of her design business to the public. “Since we are a small boutique design firm and can only take on a limited number of clients, it brings me joy to offer a little Eye for Pretty to everyone,” she says.
It was also crucial for the space to feel like a reflection of Salceda’s work and be warm and inviting. “I wanted the store to feel and function like one of our homes,” explains Salceda. “It’s important to me that when people walk in, that it smells good, feels good, and is beautiful.”
For the design of the space, Salceda made deliberate in her choices. “Some of the design highlights are the gorgeous white oak floors, tall ceilings and gorgeous millwork,” says Salceda. “We have three built-in arches that house many of our accessories and are a focal point in the space. The custom cash wrap features a gorgeous slab from Bedrosians and the dining area features the Hayden 4-Globe chandelier from Lucent Light Shop.”
Additional items on-hand include the Rowen sectional sofa, a collection of Amber Lewis X Loloi rugs, a selection of wall sconces, and an array of hand-selected vintage pieces.
